At RedDoor IT we offer a range of services, including Exclaimer email footers, something you may not have known we provide. Exclaimer email footers are managed in one place to serve the function you desire. You can have a dedicated footer for each department, or the same across your entire team.
How do Exclaimer email footers work?
Exclaimer works by creating and managing email signatures for various platforms like Exchange, Microsoft 365 and Google Workspace. It allows users to design and implement consistent email signatures across an organisation, ensuring a professional brand appearance.
There are two options for how Exclaimer can work for you – Server-side processing and Client-side processing. Server-side processing prevents staff from changing the footer at all as it is added after the email is sent, by filtering through an Exclaimer server. Client-side processing adds the signature whilst writing an email through browser add-ons, Outlook add-ins or an API call.
Consistency across your organisation
Consistency across your organisation impacts brand image. If your employees’ email signatures are all self-made, there may be a concern that emails are from different organisations or fake. Different email footers can also suggest a lack of professionalism, which can easily be controlled through consolidated management.
Legal disclaimers
Every organisation has the legal obligation to disclaim their emails, which helps build and maintain trust with contacts. Emails without signatures can lack reputability and decrease the chance of a response. If your company details change, updating information is a necessary step for legal protection and manual checking leaves room for human error.
Exclaimer also has the option to use ‘smart rules’ to show different disclaimers based on sender region, department, or audience. For organisations that operate globally, this ensures legal obligations are met.
Promoting your services
The ability to promote your services, latest news and upcoming events serves as an opportunity to raise awareness. When members of your organisation reach out to prospects, your services, activities, or campaigns are automatically advertised.
Emails which are already being sent can now be used as a channel for marketing and you have complete control. Event advertisements can be displayed allowing you to promote
them, especially through your sales teams’ emails. Controlling them all from one place ensures you share the content you want to promote, and old or broken links are absent.
Integrations
Exclaimer also offers integrations with commonly used CRM software such as HubSpot, Zoho, Salesforce and Dynamics 365, enabling you to customise the footer used for each client or prospect. For a new lead you may want to share your latest news, for a prospect you may want to share your latest event and for clients you may want to display both.
Easy integrations mean whatever your desired use of your organisations email footers are, you can do it.
Analytics
Exclaimer allows you to see how your selected content is performing, and you can adapt your footer strategy based on this. It can give you insights into which content is most popular, and which Calls To Action (CTAs) are the most effective. These valuable insights help you elevate your brand through clear performance metrics.
If you’re interested in using Exclaimer email footers for your organisation, RedDoor IT are experienced in their set-up and maintenance. Contact us today to get started or for further information visit our services page.
